The first automotive detailing banner in Canada
5 key aspects of detailing
Last
intervention on the vehicule- Highly visible results
- Uncoerced buying decision
- More efficient at raising client satisfaction than most other services
- Advantageous labor cost / CSI increase ratio
The GEA banner includes:
- Employee training
- Products and Equipment
- Management tools
- Marketing and communication tools
- Individual dealership follow-up
Problems solved:
Human resources
Trained
advisors- Certified technicians
- Motivated employees
- Lower employee turnover
Management
- 99% waste and loss reduction
- «Just in time» supplying
- Planified sales objectives
- Creation of a real detailing department
- Reduction of non productive services:
- Free washings (employees, friends)
- Jobs at a loss
Employee training
Detailing technician
- Perfect execution of all services and processes
- Overdeliver on customer expectations
- Maintain simple and efficient managament procedures
Technical advisors (at the counter)
- Augment sales of detailing services (25% of total orders)
- Raise number of hour per work order
- Maximise the detailing department productivity
See the "training" section for more info on training
Products and Equipment
GEA 2050
The GEA 2050 dispensing console is at the core of the GEA program. It's a computerised terminal which controls product dispensing and inventory. It also compiles statistics about jobs and employees. The GEA 2050 dispensing console is also linked to our network so we can send you detailed reports, enabling you to see your detailing center performance in real time and react accordingly. The GEA 2050 is much more then a simple machine: It enables the Dealership to gain full control of it's detailing activities and to create a new profit center.
Management tools
Reports
- Allows to compare monthly sales per advisor
- Global and individual statistics
- Great training tool
- Automatic replenishing of inventory
- Detailed reports:
- Sales performance
- Advisor sales graph
- Storage access
- Productivity
- Overall department profitability
- Detail sales curve
- Resource use
- Technician benchmarking
- Product use
Just-in-time delivery system
Advantages for the dealer:
- Eliminates the « wrong reasons to buy » that inflates product prices (gifts, show tickets, etc.)
- Allows employees to prioritize exclusively costumer service
- Eliminates stock shortages
- Reduces storage space
- Access to the best products available
- Allows the delivery distributor to check up on the dispenser console and give employees information about newly released products
Project timeline
| Agreement
signature Meet the employees, current department evaluation |
Installation
of the GEA 2050 dispenser |
Training |
Preparation
of the communication tools |
Mailing
to the clients |
Beginning
of quality control operations |
Step
1 |
Step 2 |
Step
3 |
Step
4 |
Step
5 |
Step
6 |
Communication and marketing tools
Customer mailing
|
Personalised menus
|
